Mr. George Meeks, Director of Marketing
Black & Decker Corporation
305 W. Joppa Road Towson, MD 21286
Dear George,
I enjoyed my conversation with you yesterday at the New Markets/New Media conference about promoting Black & Decker’s brand to Gen-Y. Enclosed you will find a prospectus for the report we discussed describing Limewire’s new plan to share revenues from advertisements with the music industry.
As discussed yesterday, Black & Decker feels the need to establish brand identity with Gen-Y now in order to get their business in the future. I believe Proximity can help you devise a plan to reach this goal by using peer to peer networks.
We can provide you with survey and focus group results that show ways for Black & Decker to reach Gen-Y consumers. Through our research we have shown that peer to peer networks is a great media in which to advertise to Gen-Y. I suggest that Black & Decker use Limewire’s new advertising program to reach Gen-Y and Proximity can help connect you with them.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Black & Decker’s Gen-Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
May 10, 2010
Mr. George Meeks, Director of Marketing
Black & Decker Corporation
305 W. Joppa Road Towson, MD 21286
Dear George,
I enjoyed my conversation with you yesterday at the New Markets/New Media conference about promoting Black & Decker’s brand to Gen-Y. Enclosed you will find a prospectus for the report we discussed describing Limewire’s new plan to share revenues from advertisements with the music industry.
As discussed yesterday, Black & Decker feels the need to establish brand identity with Gen-Y now in order to get their business in the future. I believe Proximity can help you devise a plan to reach this goal by using peer to peer networks.
We can provide you with survey and focus group results that show ways for Black & Decker to reach Gen-Y consumers. Through our research we have shown that peer to peer networks is a great media in which to advertise to Gen-Y. I suggest that Black & Decker use Limewire’s new advertising program to reach Gen-Y and Proximity can help connect you with them.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Black & Decker’s Gen-Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Sincerely,
Scott Villa
Associate Media Analyst